Our Circularity Commitments and our made to order Prmium Organic Cotton

At BJ's PJs and Baby Origami DoubleWrap™, sustainability isn't just a buzzword – it's a guiding principle woven into the very fabric of our brand. We're committed to reducing waste, minimising our environmental footprint, and prioritizing quality in every step of our production process. Our premium Australian organic cotton is climate positive, traceable cotton that is GOTS and OEKO-TEX certified, ISO accredited, and in Australia certified by AusQual.

In addition to the above our Good Earth Cotton program and Carbon Friendly methodology can be registered under the Verra Carbon Standard and is additionally MyBMP3 (BCI) – certified Sundown Pastoral is RegenAgri certification certified, AND, is B-Corp accredited - YAY!! 

Click here for our suppliers certifications and here for our impact report.

Our journey towards circularity begins with our manufacturer, boasting over 45 years of experience in garment making. With an unwavering dedication to detail, they ensure that each piece is crafted with precision and care, resulting in minimal fabric waste and offcuts. Rather than discarding these offcuts, we've partnered with local community arts and crafts groups to repurpose them into dolls' clothes, rag rugs, and various other items, breathing new life into materials that would have otherwise gone to waste. 

But our commitment to sustainability doesn't stop there. We source only the finest quality premium Australian organic cotton for our garments, ensuring both durability and environmental responsibility. Unlike synthetic fibers that release harmful micro-plastics into the environment with every wash, our organic cotton remains pure and free from such pollutants. Additionally, our chemical-free farming process reduces water usage and provides a cleaner manufacturing process from start to finish.

Moreover, the longevity of our garments means less landfill. In a world where landfills are overflowing with chemical-laden garments that take centuries to decompose, it's crucial that we take steps to minimise our contribution to this environmental crisis. By investing in quality pieces that stand the test of time, we're not only reducing waste but also setting a precedent for a more sustainable approach to fashion consumption.

When you choose BJ's PJs and Baby Origami DoubleWrap™, you're not just investing in high-quality, long-lasting garments – you're also supporting a commitment to sustainability and ethical practices. Join us in our mission to create a more circular and environmentally conscious fashion industry, one stitch at a time.

What is Organic Cotton? 

Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.


illustrated icon of a recycling symbol circling a leaf    Reduces environmental footprint

No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 91% less water and 68% less energy. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides.

an illustration of a heart on top of a sustainably-made button    Fair price for sustainability

When you buy organic cotton you are investing in water conservation, cleaner air, better soil and farmer livelihoods. The price for organic cotton is therefore sometimes, but not always, higher. However, with demand on the rise, more choices will become available.

Illustrated icon of a cityscape overlooking a healthier, greener planet.    Promotes safe work & better livelihoods

Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers grow more than one crop which supplements their food and income.

Illustrated icon of a clock moving forward in time    Model for the future

By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation and it takes 2,700 liters of water to make a conventional cotton t-shirt.

illusatrated icon of city made out of healthy, sustainable food and materials.   Impacts our food system

Organic cotton is grown from organic cotton seeds. Cotton seed oil is used in a variety of food products such as cookies, chips and vegetable oil, and is also fed to livestock. So while cotton fiber is not something we put in our body, the by-product can make its way into our diets.

Illustrated icon of earth being tended to and cared for by a little heart   You can make a difference

Organic cotton production has been on the rise, reaching 280,000 metric tonnes globally in 2019-2020 according to the Textile Exchange's Organic Cotton Market Report 2021. However, organic cotton still makes up only around 1% to 1.5% of the total global cotton market. Despite this relatively small share, consumer demand for sustainable and organic products is driving growth in the sector, with increasing awareness of environmental sustainability and fair labor practices. So let’s change this number! #ChooseWisely