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Shop Australian. Win New York. #WeWearAustralian
1 min read
Shop Australian. Win New York. #WeWearAustralian

Shop Australian.
Win New York.

Spend with any participating Afterpay merchant between 4-31 May 2026, then tell us about your dream day in New York in 25 words or less. The most creative answer wins.

One winning entry takes home:

  • 2x return flights from any Australian capital city to NYC
  • 5 nights accommodation in New York
  • Dinner at Old Mates
  • Breakfast at Ruby's Café
  • A $500 WeWearAustralian voucher for the Soho store

Terms and Conditions Apply*.

Seriously Good for Sensitive Skin and Disabilities – Why BJ’s PJs Are a Game Changer
2 min read
Seriously Good for Sensitive Skin and Disabilities – Why BJ’s PJs Are a Game Changer

Seriously Good for Sensitive Skin & Disabilities – Why BJ’s PJs Are a Game Changer Having incredibly sensitive skin, I...

Is it time to burn the bra? Do women really need it? PART II - BJ's PJs
6 min read
Is it time to burn the bra? Do women really need it? PART II

Is it time to burn the bra? Do women really need it? We take a look - PART II WRITTEN...

Baby Origami DoubleWrap™ - What is all the fuss about? 😴
2 min read
Baby Origami DoubleWrap™ - What is all the fuss about? 😴

Attention all new parents and baby lovers! Have you heard about the Original Baby Origami Double Wrap™? This multi-award-winning swaddling...

Shop Australian. Win New York. #WeWearAustralian
1 min read
Shop Australian. Win New York. #WeWearAustralian

Shop Australian.
Win New York.

Spend with any participating Afterpay merchant between 4-31 May 2026, then tell us about your dream day in New York in 25 words or less. The most creative answer wins.

One winning entry takes home:

  • 2x return flights from any Australian capital city to NYC
  • 5 nights accommodation in New York
  • Dinner at Old Mates
  • Breakfast at Ruby's Café
  • A $500 WeWearAustralian voucher for the Soho store

Terms and Conditions Apply*.

Seriously Good for Sensitive Skin and Disabilities – Why BJ’s PJs Are a Game Changer
2 min read
Seriously Good for Sensitive Skin and Disabilities – Why BJ’s PJs Are a Game Changer

Seriously Good for Sensitive Skin & Disabilities – Why BJ’s PJs Are a Game Changer Having incredibly sensitive skin, I...

WeWearAustralian x Australia Post - Win A Trip To NY Competition
3 min read
WeWearAustralian x Australia Post - Win A Trip To NY Competition

We’re excited to announce our participation in the WeWearAustralianEdition 4 campaign, proudly supported by Australia Post. SupportAustralian fashion brands and...

Baby Origami DoubleWrap™ - What is all the fuss about? 😴
2 min read
Baby Origami DoubleWrap™ - What is all the fuss about? 😴

Attention all new parents and baby lovers! Have you heard about the Original Baby Origami Double Wrap™? This multi-award-winning swaddling...