Loungewear to live in!
You will be your most confident comfy with our luxuriously soft premium Australian organic cotton loungewear, pyjamas, maternity wear and yoga wear, in both women's and men's modern designs.
All of our garments are sustainably and ethically made in Sydney, Australia, and with our unique wire-free breast support and flattering styles, you can wear them almost anywhere!
Our Classic Collection
Inspiring you to feel more confident in your loungewear, leisurewear and pyjamas, we offer the finest quality Australian organic cotton, classic timeless styles, and have stripped back (yes, we’ve removed all those bulky and annoying buttons, bows, waistbands, collars, ties etc.) to maximise your comfort and provide you with support where you need it.
You're welcome!
Maternity Wear
You can be stylish AND comfortable whilst still well supported (wire-free), all throughout your pregnancy.
Our premium 4-way stretch organic cotton maternity loungewear and pyjamas will grow with your baby, and your boobs!
Superior softness and no nasty chemicals.
Your favourite BJ's PJ's
$130.00
$65.00
$135.00
$65.00
Loungewear & Yoga wear
No more nasty chemicals or sweaty synthetics, only pure organic cotton with 4-way stretch for breathability and freedom of movement!
Stylish enough to wear day or night, at home, or out and about!
Move over nasty plastic 'activewear' - welcome to our reimagined luxurious versatile and sustainable "LIFEWEAR" ❤️
Our Blog - 'Sleep Talk'
Feature in "The Natural Parent Magazine"
QUALITY, ETHICAL, ORGANIC COTTON COMFORT FOR THE WHOLE FAMILY Passionate about supporting local businesses and ethical slow fashion, Belinda...
The Fashion Revolution 2022
MONEY FASHION POWER Campaign statement: The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth...
Interview with "Start Up To Follow" Magazine
Organic Cotton Loungewear and Pyjamas with Wire-free Breast Support What is BJ? Belinda Jane, known as BJ to her friends,...
Golden Stories Interview
BELINDA JANE KEEHN 1. Who is Belinda Jane? Hi, my friends call me BJ. I built my brand, BJ’s PJ’s,...
Feature in "The Natural Parent Magazine"
QUALITY, ETHICAL, ORGANIC COTTON COMFORT FOR THE WHOLE FAMILY Passionate about supporting local businesses and ethical slow fashion, Belinda...
The Fashion Revolution 2022
MONEY FASHION POWER Campaign statement: The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth...
Interview with "Start Up To Follow" Magazine
Organic Cotton Loungewear and Pyjamas with Wire-free Breast Support What is BJ? Belinda Jane, known as BJ to her friends,...
Golden Stories Interview
BELINDA JANE KEEHN 1. Who is Belinda Jane? Hi, my friends call me BJ. I built my brand, BJ’s PJ’s,...
Join the fun on our Insta and send us a pic of your gorgeousness to share
Our Brag Section
Thanks to you, our happy customers, here are some of our hard earned certificates, amazing awards and a few of our proudly "featured in" brags!
