Sleep Talk

The Australian Fashion Council and Showroom-X is proud to re-launch the #WeWearAustralian initiative in September 2021, following its overwhelming success in 2020. Last year's campaign saw hundreds of brands participating across Australia, and a total editorial reach of 7,901,000 across publications, including The Age, WWD, Russh and Vogue. This initiative was initially born from a need to create a sense of commitment to our community, unite the Australian fashion industry and in the process uplift local Australians in need.#WeWearAustralian supports the industry in its entirety – from designers to manufacturers, both of whom feel the continuing and increasing impact of...

Is it time to burn the bra? Do women really need it? We take a look - PART II WRITTEN BY CARROL BAKER  From a young age there is pressure to have perky breasts, during hormonal changes, maternity and exercise there is added pressure on the breast tissue. As for how often an unsupported breast will bounce, in periods of prolonged activity it’s staggering. According to Dr Deirdre McGhee, an APA sports physiotherapist and researcher from Breast Research Australia, a 60-minute run can lead to 10,000 breast bounces. That’s a lot of movement and stress on the body. Then there are...

  Is it time to burn the bra? Do women really need it? We take a look WRITTEN BY CARROL BAKER    Feminity is often defined by a woman’s breasts. Popular imagery portrays the breast in many forms: a voluptuous Renaissance woman in repose, an infant contentedly suckling a mother's breast or a buxom celebrity sporting breasts with a little surgical tweaking. Throughout the history of womankind, breasts have been a hot topic — they’re celebrated, envied, adored and sometimes mocked. They’ve even inspired creativity. Legend has it that the curved champagne flute was modelled on a famous breast: that of Queen of France,...

Inspiring women to feel more confident in their PJs and loungewear, BJ’s PJs offer the finest quality cotton, are Australian made with classic designs, and have stripped backs (they have removed all those annoying buttons, bows, collars, etc.) to maximize comfort and provide you with support where you need it.