Sleep Talk

QUALITY, ETHICAL, ORGANIC COTTON COMFORT FOR THE WHOLE FAMILY   Passionate about supporting local businesses and ethical slow fashion, Belinda Jane Keehn was inspired to create BJ’s PJs, designing the finest quality cotton, Australian-made, classic designs to maximise comfort and provide support where it’s needed. Designed for all shapes and sizes, their products inspire you to feel more confident in your pyjamas and loungewear, and include premium, 4-way stretch, organic cotton maternity wear that will grow with your baby, and your boobs! Adding Baby Origami to their range offers parents beautiful, quality wraps that are simple and easy to use, and designed to...

MONEY FASHION POWER Campaign statement: The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis - which the fashion industry fuels. As global citizens, we all have the power to take...

Organic Cotton Loungewear and Pyjamas with Wire-free Breast Support  What is BJ? Belinda Jane, known as BJ to her friends, is the founder, designer and owner of BJ’s PJs, luxuriously soft and comfortable loungewear and pyjamas with wire-free breast support. All Australian made with love using premium Australian 4-way stretch organic cotton. Luxury, sustainability, comfort and versatility at their finest. The Current Landscape It's certainly tough in the current economic climate, first COVID, drought, fires, now the horrendous war, devastating floods and the escalating price of fuel and cost of living expenses are adding to the consumer confidence hitting record...

BELINDA JANE KEEHN   1. Who is Belinda Jane? Hi, my friends call me BJ. I built my brand, BJ’s PJ’s, from wanting to be comfortable and yes still look and feel good. It is about inspiring women and men (having recently added a men's collection) to feel more confident in their pyjamas and loungewear.  We offer the finest quality Australian organic cotton, ethically Australian made garments with classic designs, and we've stripped back (yes, we’ve removed all those annoying buttons, bows, collars, etc.) to maximize comfort and provide you with support where you need it. With our wire-free breast support,...