‘Sometimes we don’t need retail therapy, we need actual therapy’
From browsing Pinterest instead of retail sites to delaying gratification, four people who’ve forsworn fast fashion share their anti-shopping habits!
The rule of three
Lauren Bravo, author of 'How to Break up with Fast Fashion'.
In 2019 Lauren Bravo, the author of How To Break Up With Fast Fashion, set herself a challenge: going the whole year without buying anything “new-new”.
On the last day of 2018 she panic-bought five dresses from a fast fashion retailer (and sent four back). “Realising that none of those dresses really satisfied my craving was a pivotal point,” she says. This helped overhaul her shopping habits.
Maggie Zhou unsubscribed from all sales emails, and does not follow fast fashion brands on Instagram.
Writer and podcaster Maggie Zhou says she avoids fast fashion by adhering to several principles. “One is the 30 wears rule, where I ideally want to wear an item of clothing at least 30 times.”
The educated switcher
Nico Idour (left) with his partner Jason Hewitt, a designer who persuaded him to stop buying fast fashion.
“It’s not so much that I have a strategy for avoiding fast fashion,” says Nico Idour, “I just do not engage any more.”
The owner of Jawbreaker the Baker used to buy a lot of fast fashion, but has completely reformed his shopping habits since meeting his husband, designer Jason Hewitt.