Sleep Talk

Belinda Jane Keehn
The Fashion Revolution 2022

The Fashion Revolution 2022

MONEY FASHION POWER Campaign statement: The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis - which the fashion industry fuels. As global citizens, we all have the power to take...

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Belinda Jane Keehn
Interview with "Start Up To Follow" Magazine

Interview with "Start Up To Follow" Magazine

Organic Cotton Loungewear and Pyjamas with Wire-free Breast Support  What is BJ? Belinda Jane, known as BJ to her friends, is the founder, designer and owner of BJ’s PJs, luxuriously soft and comfortable loungewear and pyjamas with wire-free breast support. All Australian made with love using premium Australian 4-way stretch organic cotton. Luxury, sustainability, comfort and versatility at their finest. The Current Landscape It's certainly tough in the current economic climate, first COVID, drought, fires, now the horrendous war, devastating floods and the escalating price of fuel and cost of living expenses are adding to the consumer confidence hitting record...

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Belinda Jane Keehn
Golden Stories Interview

Golden Stories Interview

BELINDA JANE KEEHN   1. Who is Belinda Jane? Hi, my friends call me BJ. I built my brand, BJ’s PJ’s, from wanting to be comfortable and yes still look and feel good. It is about inspiring women and men (having recently added a men's collection) to feel more confident in their pyjamas and loungewear.  We offer the finest quality Australian organic cotton, ethically Australian made garments with classic designs, and we've stripped back (yes, we’ve removed all those annoying buttons, bows, collars, etc.) to maximize comfort and provide you with support where you need it. With our wire-free breast support,...

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Belinda Jane Keehn
#WeWearAustralian

#WeWearAustralian

The Australian Fashion Council and Showroom-X is proud to re-launch the #WeWearAustralian initiative in September 2021, following its overwhelming success in 2020. Last year's campaign saw hundreds of brands participating across Australia, and a total editorial reach of 7,901,000 across publications, including The Age, WWD, Russh and Vogue. This initiative was initially born from a need to create a sense of commitment to our community, unite the Australian fashion industry and in the process uplift local Australians in need.#WeWearAustralian supports the industry in its entirety – from designers to manufacturers, both of whom feel the continuing and increasing impact of...

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